The Urban Decay cosmetics store poster on its main window
At the "Luxury Wing" in the Square One Mall
[Photo By: KPA - July 2018]
This poster is in full view of shoppers and strollers, including families and young children, in the Square One, Mississauga, Shopping Centre.
What is a young girl (or boy) to make of this image of a white face (full face not visible) and a black face in such close proximity?
A Multicultural friendship?
Adults should realize that this is a sexualized image with the women's lips half open, which are, of course, "publicizing" Urban Decay's lip products.
And the ad makes us, the shoppers, involuntary accomplices in this behaviour, with the black model pointedly looking out at us.
Product Description:
Lips from the Lo-Fi lip mousse collection
Ready for modern matte lipstick that’s as chill as an afternoon record-shopping sesh? Whipped to airy perfection, Lo-Fi Lip Mousse is a weightless, buildable, waterproof lip color.Product Description:
This matte lisptick provides high-impact waterproof lip color with a velvety soft finish that feels like you’re wearing nothing...[Source: Urban Decay Website]
Eyes from the Naked 4Some limited edition
From the Urban Decay website:
If you missed out on Naked: The Perfect 3Some Vault, you’re in luck. Naked 4Some ups the ante with FOUR of our coveted neutral palettes.
With a range of shades and finishes this huge, you’ll never run out of options. Go bronze with Naked (the palette that started it all). Channel a more taupe vibe with Naked2...[T]urn up the heat with the scorched neutrals in our newest Naked palette, Naked Heat...so you can get Naked whenever the urge strikes.